Order a short reel when you want reach on social media, and a listing film when a buyer is already interested and wants to see the whole property. Many agents order both from the same footage: the reel brings people in, the film helps them decide.
Short reels (15 to 60 seconds, vertical)
Built for Instagram Reels, TikTok and YouTube Shorts. Fast pacing, speed ramps and music hold attention in a feed.
- Best for announcing a new listing or an open house
- Shows the highlights, not every room
- Works well with an agent on camera and kinetic titles
Listing films (1 to 2 minutes, horizontal)
Built for YouTube, MLS and listing websites. Slower pacing and cinematic grading give a full picture of the property.
- Best for luxury and flagship listings
- Walks the viewer through the layout in order
- Suits buyers who are comparing properties seriously
How to decide
- Posting mainly on social media: order a reel
- Listing on MLS or your website: order a listing film
- Luxury listing: order both. Our Luxury edit includes vertical and horizontal versions
- Filming yourself on a phone: start with a reel, which is more forgiving of short clips
Can one shoot make both?
Yes, if the footage is filmed horizontally in 4K with enough length per shot, we can crop a vertical reel from it. If you film vertically, we can only make a vertical reel. Tell us which formats you need when you send the footage.
Need a reel, a film, or both?
Tell us where you'll post it and we'll recommend the right edit.